[EN] Entry methods - Advertisements

Modified on Thu, 23 May at 11:17 PM



Advertisements in Snoobi is the collective name for email campaigns, banners, cost-per-click and search engine or social media campaigns and newsletters. To analyze this, they must be configured by giving them an advertisement identification. Certain ad codes are automatically recognized, such as the Snoobi-specific codes and the Google UTM-codes


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In the Web Analytics menu, select Entry methods and click Advertisements. The data are displayed as a table or chart, depending on the last selection made (see panels).


What is shown


The panel displays information about the selected time range. See Metrics for an explanation of the data analysis.




Whenever a visitor clicks on an ad, a visit is recorded.


Page views/visit shows the average number of pages visited by one visitor per visit. Thus, you can determine how valuable the visitor is and if the ad has reached your target audience. Generally, the higher the number of page views per visit, the more successful your ad is, and the better your website is meeting the expectations of the visitors who clicked on the ad.


Advertisement Costs: If cost are linked to the ad (via Snoobi settings), this column shows how much the ad has cost in the selected time range.

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