[EN] Adding Google Search Console

You can integratie the Google Search Console data into Snoobi

Using the Google Search Console doesn’t add Google or any type of cookie to your website, so it is GDPR and privacy compliant. SEO-tools may provide additional metrics but do not always provide the exact details you need. The Google Search Console is a free web service that helps you monitor, maintain, and troubleshoot your website’s presence in the Google search results.

Where can you see this data in Snoobi Analytics? You need to request the feature to be activated:

Once Snoobi Service has added the service, you can then link your Google webmaster account, you will find the settings (administrators only) under 'Other Settings' in the left-hand menu.

This setting enables two panels in Snoobi Analytics to show results from your active Google Search Console. You will need the following to activate this:

• A Snoobi Analytics account with an active Search Console add-on
• An account and login to the Google Search console with at least read rights
• Enabling and allowing the link between Snoobi and Google

When you enabled the link and allowing Snoobi to collect data from the Google Search console, you then need to select the domains from your access list. These domains best match the domains as listed under the 'Tracked Domains' in the Snoobi settings.

Note three important points
- it may take up to an hour to collect the first set of data and you may need to refresh your browser window to show initial results
- as the Google Search console does not show real-time data, you may notice there are no results if you choose a period shorter than a week in Snoobi's date settings.
- you can only add a single Google login to be connected to Snoobi to see the results of that Google Search Console as we cannot authenticate a single Snoobi account with multiple Google accounts.

When activated, two new panels appear in Snoobi’s menu, Search queries and Search pages

• Search queries shows what search term was used, the number of impressions (how many times they were shown in Google), and the actual number of visitors to your site from that search.
•  Search pages shows the number of impressions and actual visitors to a page (url).

By clicking on the url of a page, that page will be opened in the browser. It is also possible to select the url to be used as a filter for the Snoobi segmentation function.

By using the segmentation function additional analytics can be done on the actual performance of that page, for instance review visits through Google Search in comparison to other sources.