The Free Snoobi Analytics Dashboard - an overview
The Free Snoobi Analytics Dashboards are a convenient way to get a quick glance on the main metrics for your website.
Two types of Dashboard are available, each with a 7-day or a 30-day period.
In addition, you can check the accessibility of the 10 most visited web pages.
The four main dashboards each have four separate areas with details.
This means you can choose from 5 different default dashboards to review the traffic of visitors on your website.
After you have logged in to Snoobi Analytics on https://dashboard.snoobi.com with your username and password you see the first Dashboard, there are several options in the header. You will also notice the last time you logged in.
On the login screen you can also request a new password, in case you have lost or forgotten that. You will receive an email from the Snoobi Analytics system with a link to set a new password.
When you make a choice for a Dashboard or a language, that will also become your default for your next login.
Below are the details of the elements on the various screens
The 7- or 30 days General Analytics overview has the following 4 elements:
A-- Visits for the last 7 (30) days (includes a comparison of the previous period)
[A visit is a single session of a user on your website.]
B-- The overview of the source of the visits for the last 7 (30) days
[Where did your visitors arrive from.]
C-- The Top-10 page urls for the last 7 (30) days
[The Url is a single web page of your site and can include several special parameters.]
D-- The Top-10 organizations that visited your site in the last 7 (30) days
[This excludes Internet Service Providers where we cannot recognize an organization.]
General Analytics element 1: Overview and comparison of visits
General Analytics element 2: Overview how visitors arrived at the web site
General Analytics element 3: Traffic to the various web pages and comparison with previous period
General Analytics element 4: Overview of recognizable organization names of visitors
The 7- or 30 days Advertising Analytics overview have the following elements:
E-- Visits for the last 7 (30) days (includes a comparison of the previous period)
[A visit is a single session of a user on your website]
F-- The overview of the source of the visits for the last 7 (30) days, with a focus on advertising and social media.
[Where did your visitors arrive from, you can select other sources]
G-- The Top-10 advertisements that were used to access your website for the last 7 (30) days
[Advertisement recognition is based on UTM-coding of links and ads.]
H-- The Top-10 organizations that visited your site in the last 7 (30) days from ads and social media.
[This now includes Internet Service Providers since you need an overview of all vistors, also if they cannot be recognized as an organization.]
Advertising Analytics element 1: Overview of visits to the website compared to previous period
Advertising Analytics element 2: Overview of visits from Advertising & Social Media and option to select others
Advertising Analytics element 3: List of Advertisements that was used to access your web site
Advertising Analytics element 4: List all organization names including service providers that visited your web site using an advertisement
The 7- day list of web pages to check for Accessibility has the following elements
- The url list of pages to check, top-10 from the last 7 days
- Click on the [i] button in the list to start the accessibility check for that page.
You can find details on this page. For the free Analytics Dashboard, the settings are fixed to 'AA' level of WCAG and no Notices are shown. Otherwise all functionality is available. - The check dates for any page that has been checked is maintained.
Since only 10 checks are available in the Free Dashboard, sort the list on 'Errors' or 'Last checked' date & time to review more.
Web pages Accessibility check, Left-side of Screen: List of the url/web pages that were accessed most in this period, to be used to check for accessibility issues.
Web pages Accessibility check, Right-side of Screen: additional information the option to check a web page and the results of previous checks.
Overview of metrics and data columns
Dashboard Metrics | Description |
Visits | The web session of a user ('visitor') who reads pages on your site. |
Visits (compared) | The comparison of these visits with the previous period. |
Top-10 page url's | The 10 most accessed pages (seen as url's) |
Url | A url (Uniform Resource Locator) is the address of a web page on your site. |
Traffic source | The source of the visit, where (such as another website) was the visitor before they came to your site. |
Organization | The name of the visiting organization. Often that is the internet service provider, but many organizations can be recognized. It is never an individual for privacy reasons. |
Direct traffic | The source of the visit can be a link in a document or e-mail , or the user just typed it in. |
Search engine | The source of the visit was a search engine, such as Google or Bing. |
Other domain | The source of the visit was another website (domain). |
Own domain | The source of the visit was your own website. That can happen if users leave their browser active for some time and then return to your website. |
Social media | The source of the visit was social media. The user clicked on a link in Facebook, LinkedIn or another social media platform. |
Advertisement | The source of the visit was an advertisement. Advertisements are usually recognized by additional information in the link to your website, such as UTM-codes. |
Advertisement name | The name of the advertisement that brought the visitor to your website.For instance if you have given a name to a Google Ad. |
Bouncers | A 'bouncer' is a visitor (user) who only reviews and reads a single page on your website. |
Avg events/visit | The average over the time period of the number of pages viewed. |
Avg duration | The average over the time period of the length of the web visits. |
Visitor | A single user to your web site. |
Out of all visits | What the percentage share is of all visits to your website for this metric. |
Bounce rate | The percentage of visitors to this single page that only viewed this page and did not continue to look at other pages. |
Check | This initiated the accessibility check for this page (url). |
Errors | The number of errors when checking accessibility on this page, according to the WCAG guidelines level AA. |
Warnings | The number of warnings when checking accessibility on this page. |
Last checked | The date and time when this page was last checked for accessibility. |
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