Advertising - Advertisement types

Via Ad Types you can group ads based on advertising channel. The following ad types are defined in Snoobi:

• General
• Banner
• E-mail
• In-site advertising (on your own site or on another site)
• Print
• Radio
• Social media
• TV
• Search engine advertising (for instance Google Ads)

   

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In the Web Analytics menu, select Advertising and click Ad types. The data are displayed as a table or chart, depending on the last selection made (see panels).

What is shown

The panel displays information about the selected time range. See Metrics for an explanation of the data analysis.

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• For Ad Types that do not have a direct url so cannot be coded, we advise to use a specific landingspage to identity.
• If you decide to launch a TV and Radio Ad campaign, it makes sense to enable a specific landingspage/url. Only then can you identify that visitors actually reached your site as a result of the campaign!