[EN] Adding a property metric to visit analytics

How to add a property metric to visit analytics

In an earlier release of Snoobi, we added the option to add a property value to a web site session.

The content of a session property can be a login value, so you can analyse login behaviour. When you are using Cookiebot as user consent manager, and the connection to the Snoobi tracking is made, you have the option to view if a user consented to (for instance) marketing or analytics. That allows additional insight into user behaviour which may be relevant for your marketing and site analytics.

With the latest release of Snoobi we added the option to add one or more property values to the "Site Visitors - Visits" panel. Here are the steps

• Navigate to the "Site Visitors - Visits" panel
• Open the "Panel Options"
• Select all the metrics you want to show
• On the right side of the Panel Options screen you will notice the text "SESSION PROPERTY" and next to the text the 'edit' link.
• Click the 'edit' link this opens the "Select Session Property" window, select the property or properties that you want to add.
• Click "OK" and there will be additional columns to the right with the contents of the properties selected.

Notes: 

(1) It may be useful to change the default property names to a shorter one. That can be done in Settings-Content-Property settings by any account administrator

(2) As the content of a property is not known to Snoobi, you cannot sort on a property column.

(3) The metrics are presented 'as-is'. In the case of Cookiebot properties values can be true or false, but also empty if users have chosen nothing. Multiple values in one property means the user has changed their consent options within the session.

Cookie consent affects how users interact with your website. How much influence that has depends on your web site audience. For instance on a website where you can ask medical questions, less users will be inclined to allow all types of cookies to be set.

If you actively use internet advertising in any form, then the more users agree on the setting of cookies the better. If you see that many users do not consent to marketing or statistics cookies then it may be a good idea to take a detailed look at your consent screens. Are they user-friendly and provide sufficient information so a user is well informed? Even small changes in that area can have a great impact.