Advertising - Advertisement media

Ad media are definitions that can be used to categorize advertisements. To analyze these, they must first be defined in Ad media settings. Some Ad media encodings are automatically recognized, such as the Google UTM-codes.

Show details

In the Web Analytics menu, select Advertising and click Ad media. The data are displayed as a table or chart, depending on the last selection made (see panels).

What is shown

The panel displays information about the selected time range. See Metrics for an explanation of the data analysis.

Tips

•  Click on an ad medium in the table to see more details.