[EN] What data is collected by Snoobi Analytics

Modified on Sat, 7 Jun at 4:51 PM

SNOOBI ANALYTICS DATA COLLECTION

This article explains what data is collected by Snoobi. Any metric in Snoobi is derived from the collected data. Additional settings can be made to set specific metrics such as goals, advertising or clustering important pages. Updated to include elements when using the hybrid cookie solution.

Data collected:

Notes: data collection depends on user browser and options and not all data that can be collected or is user-accessible

Name (html-title) and URL of the current web page
Data and time of website visit (includes time zone)
Information about the previous domain before entering the web site (referrer data)
Brand, Type, version and language of the visitor's web browser
Resolution and color depth of the visitor's screen
Operating system and associated language of the visitor's browser setting
Cookie support for the browser and DNT (Do-Not-Track) setting
If Cookiebot setting is used: the details of cookie consent parameters
Additional data added to the base url such as search parameters on the site or advertising codes
(for instance UTM-codes used by Google)
For web shops: the data collected by the webshop about the orders and items.
IP-address of the visiting browser.
Note the IP-address is anonymized by making the last octet '0' where the visitor doesn't agree on setting a cookie. It can be customer-controlled for other Snoobi accounts. Even when not anonymized, the IP address of a visitor is not accessible to anyone and only used once by the Snoobi Analytics internal program.
Based on the IP-address: publicly available information about location and name of the Internet Service Provider or organization linked to this IP address. Certain information can be blocked from being used in Snoobi's Privacy Manager.
If cookies are allowed: visitor id for this browser.
Note this is only used internally to allow the metric for repeat visitors but it is not available in the interface for non-administrators
If cookies are set to SESSION for the Snoobi tracking code then every visit will have an unique id so visitors can not be identified uniquely.
Cookies are then only used during the session to maintain the session, but are not stored outside the session for privacy reasons.
If cookies are set to Block or Disabled no cookies are stored and every session is unique,