Settings - Goals

With goals, you can define pages that are important in determining whether visitors take certain desired actions on your site - also called conversion. Goals show how many visitors have visited a page or cluster that is set as goal at some point during their site visit. In Snoobi, conversions are based on Goals.

Samples of goal pages:

• confirmation page of an online order
• confirmation page of a contact request (after submitting a form)
• authentication page for a request for quotation
• confirmation page for signing up for a newsletter or RSS feed
• downloads of key brochures and price lists

NOTE: Because your choice of goals determines the conversion rate of your website, it is advisable to NOT set general pages (home page, about us page) or landing pages of ads as goals.

Set a goal

1. To create a new goal, go to Settings, Content and choose Goals. The following screen is displayed:

2. Click on Add new to create a new goal. The next screen is displayed:

3. Enter a clear name for the target, such as Thank you pages. You will see this name in the report.

4. Enter an identifier such as in the sample above. Optionally, you can enter a value.

5. Click on Add new to complete.

Show goals report

Go to Settings, Content and click on Goals. The Goals report shows only converted visits (visits that reached a goal). This way you can easily see which ads, sources or search terms yielded the best visitors.

Which pages belong to a target?

To see which pages belong to a goal, go to Settings, Content and click on Goals. Move the mouse over the lines; this will display an i and a trash can icon on the right side. Click on i to see which pages belong to the goal.

Delete a goal

Go to Settings, Content and click on Goals. Move the mouse over the lines; this will display an i and a trash can icon on the right side. Click on the trash can to delete the goal.