Snoobi Datafeed and Looker Studio

Modified on Mon, 2 Feb at 12:10 PM

Snoobi en Looker™ Studio


Looker Studio (formerly Google Data Studio) does not natively support JSON files as a data source. However, you can still visualize JSON data in Looker Studio by using external tools.
There are several options to use the Snoobi Datafeed with Looker Studio.
Snoobi has also developed a specific community connector for Looker Studio.


This is available as beta version for paying clients of the Snooboi Datafeed upon request. The standard terms and conditions for the Snoobi Datafeed as well as specific beta-usage conditions apply.


You will receive a specific link-url for the beta release of the Snoobi connector. Do not share or publish this link.


Once you have activate the link, you will see: 

This connector has not been verified or reviewed. It is recommended that you only use community connectors from trusted sources. 
Note the connector is fully functional, but Google's certification will take some time.

Under: "Enter Snoobi Datafeed URL"
The 'bare' data feed, e.g. 
https://data.snoobi.com/snoobidata/64a54acfcac0964a... 
(replace with your own feed data code)

Under "Feed parameters"
The parameters for retrieving the first data, also select "Allow Feed parameters to be modified in reports."

For example: 'maxrow = 1000' (depending on the parameters your Datafeed requires)

Where possible, Snoobi assigns the dimensions with the correct type.


This plugin also has a fixed link to Looker Studio's 'Date range control'.

Add this control via 'Add a control' - 'Date Range Control'.


In the Date Range Control, you can specify the period you want under 'Advanced'.
For instance, you can choose to always show the last 7 days.
Note: Using the Data Range Control means you cannot use the 'Days' standard parameter with the Snoobi Datafeed.


Next, use the data and metrics in Looker Sudio as required.


Looker Studio is a trademark of Google. Nothing in this document that implies Google endorsed the Snoobi Datafeed, is affiliated with, or is otherwise connected with Snoobi Analytics.

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